US Shaving and Hair Removal Products Market Report 2024

Report Summary

Gain fresh insights into the shaving and hair removal industry in the US. This report offers a complete review of market performance, with data-backed opportunities to appeal to real consumer preferences. Below, we’ve summarized the core topics analyzed and provided insights from the report.

Core Topics Analyzed

• Market size, forecast and segment performance.
• Key challenges and opportunities for stakeholders.
• Consumer use of shaving and hair removal products by needs.
• Changes to consumer shaving and hair removal routines.
• Consumer purchase influencers and pain points of products.

US Shaving and Hair Removal Market Overview

Market size

The US shaving and hair removal market is expected to surpass $3.8 billion in 2024, exhibiting limited growth. Adjusted for inflation, the market is experiencing a decline, necessitating a focus on value propositions beyond price.

Opportunity analysis

Brands must emphasize long-lasting results, time savings, and improved skin health to attract cost-sensitive consumers. As hair removal continues to be essential yet low in consumers’ personal care spending priorities, brands can take cues from other categories, integrating hair removal routines into self-care and wellness practices.

That being said, the market is not without consumer engagement and interest: the majority have tried something new in their hair removal routines in the past year, whether that be trying a new product, adding a step, or going to a professional hair removal service.

Looking ahead, the market can look to several key trends to buoy performance, including interest in relaxation, body hair grooming, salon-grade treatments, and hair removal for intimate areas. Brands can respond to evolving needs by focusing on inclusivity and innovation, offering products that cater to diverse skin tones, hair types and age-related needs.

Readers may be interested in browsing our other BPC market research.

Report Scope

Categoriesthe market size section

• Disposable and cartridge (non-disposable) razors – men’s and women’s
• Replacement blades and cartridges for cartridge (non-disposable) razors
• Shaving creams and gels
• Depilatory creams/lotions and waxing products designed for home use

Excluded from the market size, segment performance, and brand sections of this Report are:

• Electric shavers and personal trimmers (only excluded from market size, included in segment performance and brands & companies)
• Grooming scissors
• Aftershave, skin conditioners, and other products for post-shaving use
• Professional/salon hair removal services

However, usage of electric razors, trimmers, and skin treatment products are covered in the consumer sections of this Report.

Expert Analysis

Industry expertJoan Li

Opportunities exist to create added value by acknowledging and serving the diversity of expanded hair removal routines.

Joan Li
Senior Analyst, Beauty and Personal Care

Table of Contents

1. Executive Summary

2. Market Factors

3. Market Strategies & Competitive Opportunities

4. Consumer Insights

5. Appendix