Study: What’s a Keyword Worth? The Most Expensive Keywords Across 10 In-Demand Industries and How to Leverage Them in Search

Contents

• Top 10 Industries and Their Most Expensive Keywords
• From Clicks to Conversions

Written by

Published on

September 28, 2021

Read time

16 minute read

Thrive NewsOnline MarketingPPC...

There are different ways to determine a keyword’s value. But there’s one metric that tells you its value in dollars upfront: cost per click (CPC).

What is CPC? To review, it’s the amount you pay a publisher each time a user clicks on your ad on their site or in search results. Search giant Google is the biggest, most popular publisher to date offering pay-per-click (PPC) advertising options. To compete in the PPC space, you’d want to look into existing CPC data. This way, you can choose the most profitable keywords to target and still have control over your campaign budget.